1 4 case study an introduction to case analysis microsoft s evolving china strategy

Submit your 1-4 Case Study here.

Read the case “Emerging Markets: Microsoft’s Evolving China Strategy” from the textbook. Complete questions 1 through 4, and complement your analysis with contemporary industry-, country-, and firm-specific research.

Suggested Resources: 2012 Microsoft Annual Report and company website

Library Databases:

  • Company: OneSource and Value Line
  • Market and Industry Analysis: Net Advantage and MarketLine

Commentary may include Bloomberg, Reuters, Financial Times, or industry publications

For additional details, please refer to the Case Study Guidelines and Rubric document.

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