For the Week 1 paper, complete the following tasks:
- Summarize key details about your organization. What does it do? Who are its customers, clients, prospects, or constituents? For convenience in this class, we will call them customers.
- Perform a SWOTT analysis, placing particular emphasis on long-term trends affecting your organization and what your competitors are doing.
- Analyze the organization’s mission statement. Does it address the following core components?
- Customers—who do we serve?
- Product/service—what do we provide?
- Market—who/where are our customers?
- Core competencies—how do we provide or deliver our product/service? What gives us a competitive advantage?
- Measurability—how do we know when we are successful?
- Defend a new/revised mission statement. It should be a succinct statement of what the organization is, what it does, and who its customers are. Be sure to support why your revisions are an improvement to the current mission statement.
- Submit your plan in a 3- to 4-page Microsoft Word document, using APA style.
- Name your plan document SU_MBA6011_W1_LastName_FirstInitial.doc.
- Submit your document to the Submissions Area by the due date assigned.
You will receive feedback and suggestions from your facilitator.
Note: On the basis of the suggestions and feedback from your facilitator, refine your work for the course project. If additional input is needed from your facilitator, please arrange for the consultation.
The Organization that has been chosen is Enterprise Rent-A-Car. Whomever help me with this I would be grateful for help each week if it is possible.