air bnb case study recommendation

what recommendations would you make to airbnb to improve its competitiveness in accommodation market while mitigating any current or future risks?The company’s management also asks that you make a recommendation as to best handle the appeal of Airbnb, and how to potentially reach millennials and other potential users of Airbnb. This should be 1 page. the other questions or information below should be used to write this recommendation part which is part of a 6 page report.



HiltonWorldwide has asked you to assess the threat of Airbnb. Please prepare a 5-6 page report that includes a description of both Hilton and Airbnb’s business model, as well as discuss customer demands and profiles of users. The company’s management also asks that you make a recommendation as to best handle the appeal of Airbnb, and how to potentially reach millennials and other potential users of Airbnb.

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