blog post your job is to develop public relations materials to support his initiative


Park Ranger Public Relations has been hired by Homer Simpson to promote a new extreme sport known as “Iron Cross.” Simpson is CEO of a company called Radical Sports Unlimited. Your job is to develop public relations materials to support his initiative. (Additional details can be found in the FS17 Scenario Brief.)

Simpson has assigned your first task: begin establishing interest in Iron Cross by developing a blog post.

Your post will be distributed through RSU’s Facebook page “RadSportsUnltd.” This fictional page is maintained by Park Ranger PR and provides a means for Simpson’s company to promote sporting events and inspire conversation among athletes and fans.

Your post must describe Iron Cross and Simpson’s plan to stage the first race in Traverse City, Michigan. It should explain who Simpson is and describe his company. It should include key details about the event and the location. The goal of this post is to stimulate conversation about Iron Cross, generate interest in the new extreme event, get people to “like” RSU’s Facebook page and drive traffic to its website (

Successful posts will incorporate the web-writing techniques discussed in lecture, the textbook and the supplementary readings. Such techniques include:

 An article headline that is self-explanatory and informational

 An article overview that tells readers what the article is about

 At least three distinct sections, each of which has a self-explanatory, informational subhead and a section overview that tells what that section is about

 No chunky, long paragraphs

Prepare your post as a Microsoft Word-compatible file and attach it to the D2L dropbox.

This assignment includes fictional information. Radical Sports International does not exist. “RadSportsUnltd” is a fictional Facebook page. “” is a fictional website.


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