Find a company/organization working in one of the following six sectors.
1. Financial Sector
4. Hospitality and Travel
5. Food and Grocery
6. Media & Technology
Research the company in details to explain the following:
- 1. How the company can benefit from Business Intelligence (market trends, customer insights, competitive analysis, etc)?
- 2. Select an area of predictive analytics covered in Chapter 4 or 5 (Data Mining or Machine Learning) that you believe would add value if implemented in that company/organization.
- 3. Define the problem that you want to solve and how you would solve it (sciences involved, technologies/tools used, process..etc).
- 4. What challenges do you expect to face (Big Data, technology, culture, costs, privacy..etc).
- 5. Recommendations – How can other businesses in the selected industry benefit from your research.
Please submit an MS Word document of 10-12 pages (excluding Title and References Pages), with the proper use of APA by the due date.
1. Research Paper