ethics in data mining

Review the Caselet from Chapter 4 – Target Corp Data Mining in Retail – consider the following questions:

  • Q1. Do Target and other retailers have full rights to use their acquired data as it sees fit, and to contact desired consumers with all legally admissible means and messages? What are the issues involved here?
  • Q2. FaceBook and Google provide many services for free. In return they mine our email and blogs and send us targeted ads. Is that a fair deal?

Write a 7-9 page APA paper on the ethical considerations associated with companies like Target, Facebook, and Google when mining data for targeted marketing. You should research additional materials to understand more about the ways in which these organizations market to their customers.

Suggested outline:

  • Cover Page
  • Introduction
  • Ethical Considerations in Targeted Marketing
    • Ethical Consideration 1
      • Pros
      • Cons
      • What Organizations Should Do
    • Ethical Consideration 2
      • Pros
      • Cons
      • What Organizations Should Do
    • Ethical Consideration 3
      • Pros
      • Cons
      • What Organizations Should Do
  • Conclusion
  • References

At least 3-5 scholarly references should be included with in-text citations.

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