franchising and licensing


My Target company is Wendy’s. Here is the requirement below.

Please make sure follow the Wendy’s FDD documents to write it.

3 pages, APA formating, including cover page and proper headings.

For the evaluation of the franchise of your choosing you need to do your own due diligence. The information to use in your evaluation will come from two sources. First is the franchise disclosure document (FDD/FA) provided by the Franchisor. A comprehensive review and analysis of each Item in the FDD is required. Second is information from multiple sources outside of the company to ensure a balanced, thorough evaluation.

  1. How does the company demonstrate cooperative strategies
  2. How do the company’s management systems support the success of the franchisee
  3. How does the company’s recent history of operational and legal issues support the success of the franchisee
  4. How do the company’s sales and marketing strategies support successful operations for a franchisee
  5. How do the company’s financial strategies support successful operations for a franchisee

You should expect about half a page, minimum per item with at least one source cited in addition to the FDD. Please be mindful of APA formating, including cover page, and proper headings.


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