writing about the health issue：
depression and anxiety(I already write my own idea about this long paper)
needs at least 15 resources!
not really easy work!
I. Introduction (about 2 pages)
1. Health Issue (1 page)
Brief overview: What is the health problem, why does it matter, group(s) most affected, throw in a key statistic or two about prevalence, mortality, and trends to highlight issue importance
2. Paper preview (about .5-1 page)
Why campaign is needed, target audience(s), short- and long-term potential benefits that could result from campaign, what readers should expect from remainder of paper
II. Literature Review (about 6-8 pages)
1. Health Issue (3-4 pages):
Statistics: Prevalence, incidence, who is most at risk (demographics, psychographics, behavioral factors), trends in health issue
Short- and long-term consequences: Physical, social, psychological
Risk Factors: Consider intrapersonal, interpersonal, and societal influences; knowledge/skills, if it co-occurs with other behaviors
Protective behaviors: Knowledge/skills; attitudes; motivations
How much attention has issue received from past/current health campaigns, the media, etc?
2. Target audience (1.5-2 pages)
Why this group, primary and secondary audiences, how/why they are affected, any information on preferred communication channels, receptiveness to change, trends over time
3. Theory (1.5-2 pages)
Key assumptions of the theory
Key constructs (cite research) AND use examples related to your health issue (use own words)
Explain how theory could/does guide campaign, can include visual model, whether theory has been applied to guide campaigns about issue
4. Introduce rest of paper (1 page) (see my note below)
Proposal: Preview second half of paper; conclude with measurable, time-boundcampaign objectives.
