international marketing 51

Read the attached articles and answer following questions.

Tim Hortons Tests China’s Appetite for Canadian Coffee

1. Why is China an attractive market for expansion for Tim Hortons? What challenges will it face?

2. How can Western fast-food companies create a competitive advantage in China?

3. Why did Tim Hortons decide to use a joint venture to enter the Chinese market? What are the advantage and disadvantages of its use of a joint venture?

Chinese Luxury Shoppers’ Newest Destination: China

1. What are the forces at play? What is the role of advertising?

2. What role does culture play in this article?

3. Does technology play a role? What about travel?

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