mha/506 – ethical marketing: the new health care economics

Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations.

Include the following in your matrix:

  • Centralized versus decentralized format of management
  • Strategic goals of the organizations
  • Variation in the access to the capital market
  • Strategic marketing differences between these two types of organizations
  • Quality attributes of the two types of organizations
  • The management of pricing and volume

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

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