MTV Latino targets the growing Hispanic market in the United States.
(a) Identify another product or service marketed to a distinct target market. Describe the target market using characteristics other than just demographic, and explain how the marketing mix appeals specifically to that group (be as specific as possible). DO NOT USE A TV NETWORK AS YOUR EXAMPLE
(b) Describe the product’s positioning strategy. What positioning base(s) are used and how is it positioned relative to competition?
