Stakeholder Management in Organizations

To prepare for this assignment read the case study “Aetna Inc.: Managing Inherent Enterprise Risks Through Stakeholder Management.”

• Describe the stakeholder management approach of the organization before the issues arose.
• Which of the three concepts of stakeholder management was most closely aligned with that approach?
• Describe the stakeholder management strategy that was devised to combat the negative perceptions of the organization. In what ways did the approach change?
• Do you think the new stakeholder management strategy of the organization better supports its responsibility to its constituents? Why? How?

Response includes three ways in which the stakeholder management approach supports the strategic objectives of the company.

References:

Project Management Institute. (2017). A Guide to the Project Management Body of Knowledge (PMBOK® Guide). Sixth edition. Newtown Square, PA: Author.

Freeman, R. E. (2010). Managing for stakeholders: Trade-offs or value creation. Journal of Business Ethics, 96(Suppl. 1), 7–9.

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