For this discussion you will set up a 30 minute meeting with a representative from one of your industry’s key target audiences. The purpose of the meeting is to discuss their “Perspective of Marketing in Your Industry.”
1. After the meeting report the 3 major themes you discussed during your meeting.
2. Describe how the themes are similar or different from your course textbook readings.
use this book :MKTG 10th edition, Lamb, Hair, & McDaniel South-Western Cengage Learning (2016). ISBN-13: 9781305631823