understanding your audience 1

B3: Understanding Your Audience

For this discussion you will set up a 30 minute meeting with a representative from one of your industry’s key target audiences. The purpose of the meeting is to discuss their “Perspective of Marketing in Your Industry.”

1. After the meeting report the 3 major themes you discussed during your meeting.

2. Describe how the themes are similar or different from your course textbook readings.

use this book :MKTG 10th edition, Lamb, Hair, & McDaniel South-Western Cengage Learning (2016). ISBN-13: 9781305631823

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