Week 4 assignment – southwest case study | BUS 430 – Operations Management | Strayer University



Complete an analysis of Southwest. Assess the organizational  layout, performance metrics, and the technology that is used to measure  performance and connect with consumers.


Using the Southwest case study, write a 6–7 page paper in which you:

  1. Evaluate Southwest’s operations strategy and explain how the  organization seeks to gain a competitive advantage in terms of  sustainability.
  2. Analyze how operation management activities affect the customer  experience. Select two operation management challenges and provide the  solutions for confronting them.
  3. Examine Southwest’s value chain and evaluate its effectiveness  to operations in terms of quality, value creation, and customer  satisfaction.
  4. Determine the different types of performance measurements that  can be used to measure Southwest’s service-delivery system design.  Select at least two types that can be applied and provide justifications  for the selection.
  5. Examine the different types of technologies applied to  Southwest’s service operations and evaluate how the technologies  strengthen the value chain.
  6. Use at least two quality resources in this assignment that do  not include the initial case study. Note: Wikipedia and similar websites  do not qualify as quality resources.

This course requires the use of Strayer Writing Standards. For  assistance and information, please refer to the Strayer Writing  Standards link in the left-hand menu of your course. Check with your  professor for any additional instructions.

The specific course learning outcomes associated with this assignment are:

  • Analyze the impact of operational strategies and practices on a business.

SWS Template A1 (2) (1).docx



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