What does branding mean to you?


Consider your Course Project.

  • What is branding in the context of your Course Project?
  • How do your branding efforts thus far compare to your primary and secondary competitors? 
  • Why is it important to consider and discuss branding?
  • What seems to be missing from your proposed branding efforts?
  • What should you and your team include? Why?
  • What should you and your team exclude? Why?


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